DMF Lighting has named Marcus Lovely senior sales manager for the NY Metro region, where he will lead sales growth across the New York City metropolitan area and the wider Northeast market, the Carson, California-based company announced Oct. 20, 2026. DMF describes itself as a leader in modular lighting in the technology integration channel.
Lovely will work with integrators, lighting designers, architects and builders across the region and support DMF dealers on luxury residential projects from specification through commissioning. The company said he will also promote its modular platform, citing precise color rendering, smooth flicker-free dimming and the ability to adapt as a client's design vision changes.
He joins DMF after more than 12 years at Unlimited Integration, a Houston-headquartered luxury technology firm with operations in several cities, where he most recently was vice president of sales. He led sales strategy in ultra-high-end residential markets and oversaw design-driven work spanning architectural lighting, lighting control, pro audio and infrastructure design, and previously served as the firm's chief technology officer.
According to DMF, Unlimited Integration earned elite dealer status from leading high-end lighting and control manufacturers every year beginning in 2018 under his leadership. Lovely is also co-founder, with his wife, of DUO Coffee & Pilates, a Houston wellness and hospitality brand launched in 2021 whose studio concept combines high-end audio, lighting and experience design.
Bryan Biga, DMF's vice president of residential sales, said Lovely combines deep technical expertise with long-standing relationships in the luxury integration channel, and that his record with leading lighting and control brands should create momentum for dealer partners in New York and the Northeast.
Lovely said he was joining at a pivotal time for the brand, adding that DMF's design-forward approach and reputation for quality and dealer support match how he has long approached partnerships with integrators and designers.