Commercial Equipment & Machinery

Diversified Foodservice Supply Hires Chris Cassidy as COO

Cassidy, formerly CEO of ConData and Mojix, will oversee distribution, customer service, HR, marketing and the project management office.

TA
Tamar Avetisyan
Commercial Press & Color Workflow Analyst
October 22, 2026
5 min read
5 views
A conceptual distribution-center scene with an operations office overlooking the floor, illustrating the COO’s oversight of distribution and operational execution.
A modern foodservice supply distribution center with sealed cartons, stainless-steel equipment and a glass-walled operations office overlooking the warehouse floor.

Diversified Foodservice Supply has hired Chris Cassidy as chief operating officer, adding a supply chain and logistics executive to its leadership team.

Cassidy has more than 25 years of executive leadership experience across global supply chain management, logistics technology and operations. He most recently served as president and CEO of ConData, a global freight audit and analytics firm. Before that, he was CEO of Mojix, a supply chain software company, where he guided the business through its merger with Seagull Software. His career also includes roles at GSK, UPS and Trax Technologies.

In the COO role, Cassidy will oversee distribution, customer service, the project management office, human resources and marketing operations. He will focus on driving accountability, strengthening operational execution and aligning operating capabilities with commercial priorities to better serve customers and support continued growth.

Lev Peker, CEO of DFS, said Cassidy brings extensive operational expertise, technology experience and a proven record of leading and growing organizations. Peker added that Cassidy’s background in global logistics and supply chain management will be important as DFS strengthens distribution capabilities, improves customer service and positions itself for long-term growth.

DFS’s brands include AllPoints, TundraFMP, KNG, HoodFilters.com, Gaskets Unlimited and Espresso Parts.

TA

Tamar Avetisyan

Tamar Avetisyan covers commercial and digital printers, including production inkjet, digital and offset press systems used by professional print shops. She compares ICC color management workflow, measured color difference, effective print speed, substrate handling and changeover time under stated press, stock and run conditions, drawing on ISO 12647-1 process parameters and ISO 13655 measurement practice. Her reporting helps print shop owners, production directors and capital equipment buyers request comparable test evidence, plan job mix fit and press acceptance without treating supplier specifications as proven shop performance.