FORREC, an experience design specialist, has marked the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil.
Described as an immersive destination for young children and their families, the land is centred on the Brazilian character Galinha Pintadinha, known in English as "Lottie Dottie Chicken." FORREC presents the addition as a major new element of the park's family offering.
Collaboration and timing
The land was developed in collaboration with brand partner Bromelia Produções, and its opening on 26 September coincides with Galinha Pintadinha's 20th anniversary. Throughout the project, FORREC says it worked closely with Beto Carrero World and Bromelia Produções, bringing expertise in experience design, planning and multidisciplinary design.
The FORREC team led programming and master planning for the land, and also contributed to the creative development of its narrative across the built environment, rides and attractions.
Design scope
FORREC established the development's physical and experiential framework through concept and schematic designs spanning architecture, interiors, landscape architecture, signage, creative design and show set design. According to the company, this work turned the visual language and storytelling of Galinha Pintadinha into a land where visitors of all ages can explore, play and enjoy.
Peter Marshall, creative director at FORREC, described the project as an example of the benefits of having a multidisciplinary design team and a world-class park operator involved in the creative process from the start. He said that working alongside Beto Carrero World and Bromelia Produções, and with a group of creative and technical partners, allowed each discipline to engage in the storytelling process and apply its design skills to an environment that is playful, engaging and designed around the needs of young children and their families.
Attractions and experiences
The land includes a range of experiences:
- Live entertainment at the central barn stage
- Character encounters and meet and greets
- Themed environments and recreation areas
- A retail location and food and beverage options
- The Galinheiro das Divas flying round ride, manufactured by Zamperla Group
Award-winning production company Hasbas led the project's entertainment and show development, with oversight of the shows, show area and music production from creative directors Sylvia Hase and Steve Bass.
The result, according to FORREC, is a coherent, immersive space where architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment combine to create a destination that meets the needs of Beto Carrero World's youngest visitors.
Marshall said it was amazing to see the design of Vila da Galinha Pintadinha come to life so vividly and with such care. He noted that the team immersed itself deeply in the IP and design process, including planning, illustrating and modelling, and walked through it many times in VR. He added that it is uncommon for a team to participate all the way from concept to construction, and rarer still for the end result to be better than imagined.
Part of wider expansion
The development is part of Beto Carrero World's continued expansion and investment in new visitor experiences. Described as a dedicated destination for the park's early-childhood audiences, the land brings together attractions, entertainment, storytelling and themed environments in a unified immersive setting.
Separately, FORREC art director Uri Grinbaum has shared insights into how storytelling is evolving from something audiences watch into something they can enter, influence and share.