Hankook Tire & Technology (Hankook Tire) will act as the official tire partner and exclusive racing tire supplier across the major series operated by Racing America, a U.S.-based motorsports company, under a five-year partnership that runs from 2027 through 2031. The tire maker signed the agreement at its plant in Tennessee in the United States.
Under the agreement, Hankook will exclusively supply racing tires to the major series operated by Racing America. Beyond that supply, the two organizations will collaborate in several areas, including technical and engineering support, trackside services, and joint marketing initiatives.
New and renewed series support
Under the new agreement, Hankook will begin supporting Trans Am, described as a leading U.S. road racing series, as well as International GT, a premium sports car racing series. The company will also renew its partnerships with the series on Racing America's Formula ladder, which it has supported since 2019.
Established in 1966, Trans Am is a historic racing series with nearly six decades of competition featuring muscle cars, which gives it a long-established identity within U.S. road racing. International GT showcases premium sports cars, while Racing America's Formula ladder is focused on developing the next generation of formula drivers.
Together, those properties give Racing America a portfolio that spans historic road racing, premium sports car competition and open-wheel development, and the agreement names Hankook as the exclusive racing tire supplier for the events involved.
Brand positioning and fan engagement
Through the partnership, Hankook said it plans to showcase the racing tire technology of its global brand, Hankook, across the North American motorsports scene and to further strengthen its position as a premium brand.
To broaden its engagement with local fans, the company points to its exclusive racing tire supply, its technical and trackside support, and a range of marketing activities that include event branding, digital and broadcast exposure, and social media.
Wider motorsport footprint
Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events worldwide. These include the FIA World Rally Championship (WRC), one of the world's premier motorsports competitions, which is organized by the Fédération Internationale de l'Automobile (FIA).
In North America, the company is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.
The five-year term gives Hankook a sustained presence across several distinct categories of North American racing, from historic road racing to premium sports car and open-wheel competition, as the company works to strengthen its premium brand image in the region.