Konami Cross Media NY has entered a licensing agreement with Intimo, a privately held apparel and accessories company, to bring a range of Yu-Gi-Oh!-branded products to the U.S. market. Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, announced the deal.
Under the agreement, Intimo plans to develop sleepwear, accessories, and home goods inspired by the Yu-Gi-Oh! franchise, with the collection expected to launch in time for the upcoming holiday season.
Merchandise plans and company background
Intimo specializes in licensed merchandise and offers products including sleepwear, loungewear, blankets, backpacks, and lunch bags. It has previously worked on collaborations with Paramount, Warner Bros., Hasbro, and Universal.
Coleman said Intimo has a strong presence in the children's market and is actively expanding its portfolio to embrace evergreen anime properties, calling Yu-Gi-Oh! the clear choice for that expansion. She said the teams are excited to work together on a full product line that includes pajamas, blankets, backpacks, cold-weather gear, and lunch boxes.
Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising at Intimo, said that partnering with a globally recognized franchise such as Yu-Gi-Oh! raises the quality and excitement of the company's growing anime portfolio. She added that Intimo aims to feature fans' favorite characters while maintaining the standards the company is known for.