The Little Sock Company, a Hertfordshire-based children’s brand, has increased the target for its Christmas sock-donation campaign to 10,000 pairs after an encouraging early response.
Under the No More Cold Toes initiative, the company says it will donate one pair of socks to a baby or child in need for every order placed. The original aim was to give 6,000 pairs by Christmas. The business has now raised that goal to 10,000 pairs.
Founded in 2018 by Katie Saunders, a mother of three, The Little Sock Company has built its business without outside investment. According to the company, Saunders is passionate about using its success to make a positive difference, and the Christmas campaign is intended to turn customer orders into practical support for families facing hardship.
To reach families around the UK, the brand is working with Little Village, Baby Bank Alliance and Baby Basics UK. The three organisations support families experiencing hardship and will help distribute the donated socks to babies and children who need them most.
With Christmas approaching, The Little Sock Company hopes the campaign will encourage customers to add warmth for children in need this winter. The company says the response has surpassed its initial expectations.