RAJAPACK UK, the Bedfordshire-based packaging distributor, has changed its name to RAJA UK, bringing its UK operation into line with the RAJA Group’s brand across Europe. The company says it supplies more than 43,000 UK businesses and has served the UK market since 1998.
RAJA UK is part of the RAJA Group, which was founded in France in 1954 by Rachel Marcovici and Janine Rocher. Their first names gave the company its name. The group says the shared identity gives customers one recognizable brand across the 19 European countries it serves.
UK leadership emphasizes continuity
Tom Rodda, managing director of RAJA UK, said the change is confined to the name. The company is presenting the rebrand as a change of identity rather than a change in how customers are served. In his account, customers will still deal with the same people and receive the same product range and next-day service. He added that the company had also sought to make peak planning easier with a free tool that puts a figure on the cost of the busiest weeks.
Free tool models peak packing costs
The name change comes alongside RAJA UK’s Prepare for Peak tool, which is available free of charge. It is intended to help businesses estimate what peak will cost their packing operation, and what they could save, ahead of Black Friday on 27 November.
Users choose their industry to see how far orders typically rise at peak. The benchmarks combine Office for National Statistics retail data with RAJA order data from 2023 to 2025. Users then enter their own figures, such as the number of parcels handled per day and the number of people packing.
RAJA UK describes the result as an illustrative estimate rather than a quote. That distinction matters for planning: the tool provides a reference point for budgeting and staffing discussions, but it does not commit the supplier to a price or guarantee that any projected savings will be achieved.
The tool’s sequence is straightforward. A user first selects an industry benchmark, then adds company-specific figures. The resulting estimate covers the cost of packing during peak and indicates where savings might exist. Because it is not a quotation, it is positioned as an early planning aid rather than a final commercial offer.
The rebrand and the planning tool address two different parts of the same commercial message. The name change places the UK business within a single European group identity, while the tool focuses on the immediate pressure of seasonal demand and the cost of handling it.