Stone Marketing has added the Japanese stationery brand Anterique to its portfolio, extending its line-up with a collection of slim, vintage-inspired pens.
Anterique was founded in Tokyo in 2019 and combines mid-century design influences with Japanese manufacturing. Its pens are characterised by muted colours, clean lines and subtle detailing, and are fitted with an oil-blended ink that is designed to deliver a smooth writing experience.
Name and design approach
According to Stone Marketing, the brand's name blends "antique" and "technique", a combination intended to reflect its character as a classic, slim pen offered in a broad range of colours. The design language leans on restrained tones and simple forms rather than ornamentation.
The brand broadens the distributor's writing-instrument selection, sitting alongside established Japanese labels in categories that range from writing tools to masking tape and lifestyle stationery.
Reaction and portfolio fit
Hayley Ripley, head of marketing at Stone Marketing, said the company was excited to welcome Anterique to its family of brands. She noted that the label fits alongside its other Japanese stationery names and that demand for Japanese stationery continues to grow.
The addition strengthens Stone Marketing's Japanese stationery offering, which also includes Greeting Life Inc, Iwako, MD Product, Midori, mt masking tape, New Retro, Tombow, Traveler's Company and Yup.