Commercial Equipment & Machinery

Vollrath Names Fred Fritchen Director of National Accounts

The foodservice industry veteran will lead the strategic sales team and oversee national account strategy.

AK
Ananya Krishnan
Specialty Print Systems Editor
November 4, 2026
5 min read
1 views
Concept illustration of a corporate leadership appointment, showing a generic conference room and sales-planning materials as a visual metaphor for the national accounts director role.
Generic business professionals gather around a conference table in a modern office, with folders and a wall map suggesting a national accounts leadership role.

The Vollrath Co. has named Fred Fritchen as its director of national accounts, according to a company release.

Fritchen brings extensive experience in the foodservice industry to the position. The release says he has experience building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.

In the role, Fritchen will lead Vollrath's strategic sales team and oversee the company's national account strategy. The release says his focus will include strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers.

The priorities outlined in the release center on customer relationships and growth. Fritchen will work to strengthen key accounts and align sales efforts with customer needs while leading the strategic sales team.

Larry Deutsch, senior director of sales, said in the release that Fritchen brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch added that Fritchen's experience and leadership will be valuable as Vollrath continues strengthening strategic customer partnerships and identifying opportunities for growth.

The release also noted that Andrew Cronau, who participated in FER's How To Spec Live in September, recently joined the manufacturer.

AK

Ananya Krishnan

Ananya Krishnan covers specialty and industrial printers, including DTF, UV flatbed, wide-format, and label systems used in production print environments. Her reporting compares adhesion and curing test results, effective print width, throughput, and changeover time under stated substrate, ink, and curing conditions, with reference to ICC color management and measured color difference. She helps print shop owners, prepress and workflow managers, and capital equipment buyers ask for comparable test evidence, plan media handling, and choose a specialty print configuration without treating supplier specifications as proven shop performance.